Russian version
adidas Creativity is the answer

During FIFA World Cup 2018, adidas launched “Creativity is the answer” campaign that was fronted not just by the athletes, but also by self-made people whose chief personal quality is creativity.

We adapted the global “Creativity is the answer” campaign for the local market. We developed both the standard and unusual OOH advertising formats, the banner campaign, special projects, digital surfaces, and printed materials for the events.

Advertising/Design
adidas t-shirts design