The World Cup playoffs are the time when new official match balls are presented. We had to effectively promote this important football event and prepare the presentation of the new adidas Telstar ball.
Together with adidas team, we decided to organize the ball’s presentation at Russia’s principal football arena, the Luzhniki Stadium. We designed a giant animation that was projected onto the stadium’s roof with an area of 30,000 m2. In the animation, we used the elements of the old ball’s design that was gradually transformed into the new one and shot the video from a quadcopter.