Develop a new brand identity for Moscow International Medical Cluster.
Over the years of collaboration with the International Medical Cluster, we came to a mutual vision of the brand’s communication for different audiences: professional community, investors, and patients. This is why we redesigned the Cluster’s brand identity.
While preserving the basic style, we corrected the colors for greater convenience of printing and added new elements. We also changed the layout and added new instances of the materials’ use. We prepared the materials in such a way that the style could be used without input from design studios and advertising agencies. Using the style as a foundation, we developed communication materials for forums, conferences, and master classes.
This resulting approach helps the agency and the client to produce new materials with greater speed and spend less internal resources on the projects. In some cases, the client can produce the materials on their own, optimizing the budget and time spent.