Adidas THE BASE Moscow
Objective
Creative support for adidas’s venue THE BASE at the Gorky Park in Moscow.
Solution
For three months, Russia’s main park hosted adidas venue THE BASE along the embankment of Moscow River. We developed the video and print materials, digital banners and social media videos to promote the venue’s launch.
Using these materials, we supported the brand’s communications and shared information about the venue’s events that changed every month, from adidas women to street football and skateboarding ring.
Results
THE BASE venue became one of the brand’s principal information events in 2017. The campaign’s materials were singled out by adidas headquarters in New York.
