Develop the branding for Russia’s largest and most important education fair.
Moscow International Education Show is an event that brings together prominent speakers and thought leaders from different education sectors to share their experience, establish clusters and find new initiatives to develop education in Russia.
In the previous years, the main element of the Show’s branding was a ribbon (bookmark). It was important to preserve continuity, which is why we used the Möbius strip as a symbol of uninterrupted communication and motion and fashioned it into a pointer. The logo changes its color for each of the Show’s areas of focus, helping with navigation at the event and in the printed materials.