adidas Mega Shopping Mall
Objective
Design of illustrations to publicize the opening of a new store on retail media units.
Solution
Following a lengthy reconstruction, adidas once again opened one of its principal stores at the Mega Shopping Mall. This was an important event for adidas in Moscow and it required additional communications in the media. We designed illustrations in the style of 2000s music TV channels, showcasing the users’ pursuits and things that surround us in everyday life.
