Increase brand loyalty among the fans of the Game of Thrones show, stimulate them to download the Citymobil app and take taxi rides. Establish a direct link: GoT’s last season = Citymobil.
* Don't be a Walker. Taxiport.
As part of the campaign, half of all rides were taken by new users. The maximum number of rides taken by one user was 118, while the average number of rides was 27.