We create stories that center around people, not products. The story determines the goal. The goal inspires those who will follow you. The creative solutions stimulate people to share the story with others.
The drama is built around the hero who has a goal. We help the hero to find it in order to continue or start their adventure. When the core of the story is ready, we look for those who will tell it and the platforms where people will hear it.
When we figure out what the story is about and who will be our audience, we create the storyline and fill it with content that will engage the client and encourage them to share it with others.
Once the story has been written, it’s time to visualize it. We strive to make the brand’s story as easy to understand as possible. We develop everything that’s needed for the visual identification – branding, design, motion, illustrations, digital – within the agency.
80% of all decisions to buy are made inside the store. This is why we work to attract the consumer’s attention, create desire and motivate them to act. We use the stories that we create in designing the packaging so that our brands can win the hearts of consumers at the sales outlets.